We tend to believe that by complying with the factors established by Google, we will also be able to position ourselves with the rest of search engines, however, this is not the case. Each search engine works with its own algorithms and taking into account the great efforts being made by Microsoft to position Bing, which has achieved a market share in the US of more than 30%, maybe it is time for us to start implementing a series of measures to improve our SEO in this search engine.
Essential Elements In Positioning On Bing
Quality Content – Like Google, Bing also rewards quality content wherein to be considered as such, must meet three requirements:
- Have Sufficient Authority – The level of authority is measured through the quantity of the links on the website and statistics on social networks
- Be Useful- It must be a useful content, including links and citations to other websites, as well as facilitate understanding of the content through videos, images, graphics, infographics, etc.
- A Careful Presentation – The content must be accessible, easy to read and without ads that hinder its reading or that interfere with the user’s experience.
Also, it must be a unique content, since Bing is able to detect the recycled content, that is, the one that is built based on data from another web page.
Participation – Undoubtedly, the main objective of a website is for users to interact with it, therefore, Bing positively values the pages with a greater participation, and for example, those have a high time of permanence and a high percentage of clicks, in which conversions are frequent or in which users leave their comments.
Exact Keywords – Unlike Google, Bing does not recognize synonyms and context, so it needs links that include the anchor text with the specific words (these tips will be useful while you choosing the right ones). Similarly, Bing continues to pay attention to the presence of a keyword in the domain name and its age.
SEO For Mobile On Bing
Bing has revealed the SEO factors that influence mobile searches:
Readability – They must be fully readable on mobile devices.
Good “Clickability” of the Buttons – This means that the size of the buttons must be 2cm as well as the space between them to prevent the user from accidentally clicking on a button that does not interest him.
Allow Content to be Read Without Having to Zoom – In this sense, mobile websites must work with large fonts and/or that fit the dimensions of each screen.
Without Scroll Right or Left – This type of scroll hinders the user experience.
Easily Downloadable Content on Mobile Devices – Refers to the use of languages such as flash that cannot be downloaded in this class of devices.
Friendly URLs – URLs must be clear and without extra elements such as follow-ups or sessions.
SEO Mobile Bing
Tips To Improve SEO On Bing
To improve your SEO on Bing we recommend making a series of improvements:
Links – External and internal links are important in SEO in Bing. Incorporating internal links between the related content to improve the navigability of your website and make it easier for users to access it. In the case of external links, it links only to trusted websites, since it is an essential factor for Bing. Inbound links that point to your website are not as valuable as in Google, although they are seen as a sign of reputation. Likewise, Bing rewards natural links or those that have grown organically, that is, they have been generated progressively and like Google can penalize you for having links to sites of a bad reputation.
Keywords – Their algorithms are simpler and put simple keywords before compound terms. It is convenient to use the keywords in the headers H1 and H2, in the title and in the Meta descriptions, without abusing them if you do not want to be penalized.
Content Distribution – Use the headers H1 and H2 to rank the content, placing the most important at the beginning, insert a single <H1> tag on each page and fill in the ALT tag on the images to give Bing an information on the subjects with which are linked.
Intuitive Navigation – The navigation of your web page must be intuitive, both for crawlers and for users, for example using resources such as breadcrumbs. If you are not familiar with them, don’t worry, there is nothing difficult.
Page Load Time – As one of the determining elements in the satisfaction of the users, the loading time also influences the positioning in Bing. Try to be at the minimum as possible.
Redirects – Bing advises using redirects. If you move the content of your website from one place to another permanently, do it through a 301 redirect. In the case that it is temporary, a 302 redirect is better.
Canonical Tags – The rel = canonical tag is used by Bing to detect which version of a URL is the original when there are several URLs with the same content.
Social Networks – It encourages your visitors to share your content on their social networks, the reputation of these media and the traffic coming from them directly affects the web positioning in Bing.
Domain – Domains type .org, .gub, .edu, etc. They are more valued in SEO for Bing.
Indexing – It will not do you any good to carry out all the mentioned actions if you have not correctly indexed your website in Bing. To do this, use the Bing Webmaster Tools function and send the URL and Sitemap of your site.
Tools To Improve Web Positioning On Bing
Bing also offers a series of tools that will help us improve our SEO in this search engine:
Bing Webmasters Tools – Much like Google’s. You can know what elements you have to improve and how often Bing algorithms visit your website.
Bing SEO Analyser – Similarly, this tool will provide you with information about the status of your SEO.
SEO Reports – Provides tracking reports on your progress in positioning in Bing.