Get to the front page on Google with content
Even those who have no idea of how to do SEO, can be able to position themselves on the first page of Google through the contents. What does it mean?
It means that the essential element of an SEO strategy is the production of quality content that can intercept users’ search intent and give them the answer they are looking for. In a search engine positioning plan, content plays an essential role that fuels all the other ranking factors.
Repeat with me: the contents of a website feed all the other ranking factors.
But what is meant by quality content? In one word I call them “ANSWERS”.
What is meant by quality content
Quality content can be an article that provides the reader with the solution for his need. An infographic that helps you understand how a certain project works. A video that excites those who are watching it. A pdf to download to be able to read it calmly on paper. A series of well-placed products to choose the next Christmas present. In short, all that can be useful. After all, those looking for something on Google, looking for an answer to their needs.
Of course Google will put on the first page of its search rankings only the pages of the websites in its opinion the most relevant and authoritative, that is, those that prove to have the right answer to the query typed by the user.
And this is precisely the goal that we must achieve through the optimization of the SEO of our websites: authoritativeness.
How to reach the authoritativeness on Google? It seems an insurmountable goal but it is not. It starts right from the contents, and how to write these contents is soon said.
How to write quality content for our website
Let’s start from how NOT to write it.
You do not need to repeat the same keyword in the text 100 times with the illusion that Google, finding it several times in the text, will place you on the first page. You do not need to copy content from another site. You do not need to just focus on the number of words to write.
It takes only a little method and time to understand what do they want. Maybe taking part in some good SEO courses, drawing on some good books or some specialized site.
Choose the topic you want to talk about, obviously relevant to your site, and use some tools to identify the keywords that define the search intent of those interested in that topic.
Imagine that you sell shoes on your site and that you need to offer the latest collection of suede shoes. What are the search intentions for the keyword “suede shoes”? Make a search on Google and you will find that the search engine associated with this keyword the concept of cleaning shoes. Why? Probably over time users have performed this research to find the answer to the question “how to clean suede shoes”.
From this result you will understand that in order to position yourself on the first page on Google you will have to produce an informative content (like cleaning shoes) and non-transactional (shoe sales).
If you want to further refine the topic, you can use the answerthepublic.com tool. Type the keyword and you will get a whole series of questions asked by Google users around the topic.
In this way you will have obtained a series of long tailed keywords, very specific, to give the consistent response to the needs of users. Most likely, these keywords will not have a large volume of research, but for this reason it is likely that there will be less competition and that, if inserted in an effective editorial plan, they will help you to climb the ranking of Google, up to the first page .
Now, this statement should not be read as: “if I do so, whatever you write, Google will place my site on the front page”.
Do not forget that you need authority to be launched up there. There have even occurred cases of new sites that, through the production of a few well-made contents, have found themselves at the top of the search rankings. But they are sporadic cases in which the topic touched and the positoned keywords were almost totally free of competition.
A Site positioned on the first page of Google thanks to the contents
I bring to your attention a specific case, that of a site born in 2011 that is currently enjoying a good success relying solely on the strategy of producing content that intercept the research intent. This blog was initially taken care of by its owner only sporadically. A post came out every 3 or 4 weeks and they were articles that dealt with trivial themes. In fact every article was systematically copied from other sites and reworked to give it a personal touch. For 4 years the editorial line was this and the number of monthly visitors never exceeded 30.
One day the blogger was recommended by “someone” to change his approach. It started to produce more frequent contents, writing texts taking into account the research intentions and finally providing answers that are actually useful to the reader. Many modern digital marketing services work this way.
From that day on, the blog slowly began to increase both the number of visitors and the number of keywords that occupied the most relevant positions on Google. Initially these were just long tail unusual keywords, but slowly they began to be joined by keywords with higher research volumes. Today, almost 2 years after the change in strategy, that blog makes 12,000 unique visitors a month and the trend is growing. It also has many keywords on the front page on Google.
The Strength of Contents of a Website
But why quality content has all this strength? Simple: because they influence ranking factors.
- The time spent on the site increases
- The rebound frequency decreases
- They are linked from other sites as a useful resource
Obviously, even if content is a significant part of the positioning process, you need something more in order to produce results. Here’s what needs to be optimized to do it.
- Titles, header text (h1, h2, etc …) and url
- User Experience (try to improve the UX of your site because it influences a lot of SEO factors)
- Pages loading speed
- Provide a sitemap to Google
- Use the Search Console to manage and correct site errors
- Create a network of internal links that allow the user to deepen the reading
- Design a successful distribution of budget crawls
- Acquire incoming links
- Monitor site trends and data on how users use it with Google Analytics