Google AdWords is a great advertising tool within the reach of any user. However, you need specific training and a lot of experience and professionalism to obtain the best results with a minimum investment. In this article, we want to uncover some typical errors that do not come in online marketing manuals and that are […]
There are many ways of optimizing AdWords campaign and they depend on many factors, both internal and external to the campaign (ex: the reference market, the type of campaign, the budget we have available, the objectives, etc.). Given that there is no perfect formula for optimization is also true, however, it is basically possible to […]
Questions about SEO that has been searched a lot on Google Is it good for the website SEO to put comments? It is very good for any page or blog to have comments enabled, at least in the news or blog section. The comments make your site constantly updated and Google will consider it very […]
The importance of User Experience for SEO In recent times, the User Experience (UX) topic linked to SEO has been very popular. The most frequently asked questions are: can the User Experience be a factor that determines the ranking on Google? How much does UX affect the ranking of sites on search engines? We try […]
Now the time has come to put into practice an easy easy technique, to be used to increase the “trust” of the site. It is a simple but effective method that allows (especially to new sites or older ones that can not reach the first page of Google) to “get noticed” by Google and start […]
Even those who have no idea of how to do SEO, can be able to position themselves on the first page of Google through the contents. What does it mean? It means that the essential element of an SEO strategy is the production of quality content that can intercept users’ search intent and give them […]
The first step in setting up SEO activities on a new site is the analysis of strategic keywords. Often we receive customer briefs with lists of keywords that affect their business and which should also represent the company website, but the association is not always so immediate or at least should not be taken for […]